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Industry Updates

The latest resources from the Brewers Association and its subcommittees on things like safety, sustainability, draught quality, raw materials, and more.

Displaying results 11-20 of 398

Calculating Costs: How Breweries Can Optimize Inventory Management brewer weighing hops

Calculating Costs: How Breweries Can Optimize Inventory Management

Make informed business decisions and maintain operational stability by mastering inventory management in your brewery.Read More

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Director of Education

Kaylyn Kirkpatrick is the director of education for the Brewers Association where she works diligently to ensure members are equipped with the educational resources they need to thrive and survive. Previously, Kaylyn managed the Cornell University Brewing Extension program where she worked to develop and facilitate resources for the craft beer community in New York state. She got her start in beer working in quality assurance at New Belgium Brewing Company. Kaylyn has an academic background in brewing science, having completed an M.S. at Oregon State University where she led the first investigations into "hop creep" as well as earning the prestigious Diploma in Brewing from the Institute of Brewing & Distilling in London.

Kaylyn is an active competition beer judge, having participated in regional, national, and international beer competitions such as the National Homebrew Competition (NHC), Great American Beer Festival® (GABF®), and World Beer Cup® (WBC). She proudly serves on the Master Brewers Association of the Americas (MBAA) National Technical Committee and the American Society of Brewing Chemists (ASBC) Webinar Subcommittee. She is the author of the eCornell Craft Brewing course, a crash course in beer ingredients and commercial brewing for hobbyists and professional brewers alike.

See Kaylyn Kirkpatrick's Articles

Unlocking Brewery Profits: How to Accurately Calculate and Manage COGS craft brewer brewing beer

Unlocking Brewery Profits: How to Accurately Calculate and Manage COGS

One key financial metric that brewers need to understand is the Cost of Goods Sold (COGS). But what exactly does COGS entail, and why is it so important?Read More

Link to author biography
Director of Education

Kaylyn Kirkpatrick is the director of education for the Brewers Association where she works diligently to ensure members are equipped with the educational resources they need to thrive and survive. Previously, Kaylyn managed the Cornell University Brewing Extension program where she worked to develop and facilitate resources for the craft beer community in New York state. She got her start in beer working in quality assurance at New Belgium Brewing Company. Kaylyn has an academic background in brewing science, having completed an M.S. at Oregon State University where she led the first investigations into "hop creep" as well as earning the prestigious Diploma in Brewing from the Institute of Brewing & Distilling in London.

Kaylyn is an active competition beer judge, having participated in regional, national, and international beer competitions such as the National Homebrew Competition (NHC), Great American Beer Festival® (GABF®), and World Beer Cup® (WBC). She proudly serves on the Master Brewers Association of the Americas (MBAA) National Technical Committee and the American Society of Brewing Chemists (ASBC) Webinar Subcommittee. She is the author of the eCornell Craft Brewing course, a crash course in beer ingredients and commercial brewing for hobbyists and professional brewers alike.

See Kaylyn Kirkpatrick's Articles

Managing Mega-Threats in the Workplace  contemplative man

Managing Mega-Threats in the Workplace 

Explore what mega-threats are, their impact on individuals' wellbeing, and strategies for leaders to support affected employees effectively.Read More

Link to author biography
Director of Member Resources

A former professor of Communication Studies, Dr. J Jackson-Beckham dedicated her academic career to the study of American beer. She is an author, speaker, vocal advocate for the craft beverage community, homebrewer, and Certified Cicerone. In 2018, Dr. J was named the Brewers Association's first-ever Diversity Ambassador. In 2020, she was named Imbibe Magazine's Beer Person of the Year. Today, she helps craft beverage organizations develop practices that drive success, build communities, and empower individuals as the Brewers Association Director of Member Resources.

See J Jackson-Beckham's Articles

Reframing Failure illustration of person standing with flag atop blocks

Reframing Failure

Create a culture that embraces failure as a learning opportunity, ultimately driving success and growth within the organization.Read More

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Human Resources Partner

Holly Haslam recently joined the Brewers Association as the Human Resources (HR) Partner. Originally from the Great Beer State of Michigan, she moved to Colorado in 2019 with her husband and dog. With a Bachelor's degree in Psychology and Substance Abuse Prevention, Education, and Treatment from Central Michigan University, she went on to pursue her Master's degree in Business Administration with an emphasis in Human Resource Management at the University of Northern Colorado. Additionally, Holly volunteers her time with the Boulder Area HR Association (BAHRA) as their Vice President of Programming. With experience introducing HR functions, employee engagement initiatives, and training and advancement programs to companies, she specializes in helping small organizations build systems that aid in employee professional development and retention. Holly utilizes the insight and experience she has gained working within small organizations to equip breweries with the knowledge and resources needed to take care of their most valuable assets—their people!

See Holly Haslam's Articles

Access the Infinite Ingredient Wellbeing Portal brewing equipment with infinite ingredient logo

Access the Infinite Ingredient Wellbeing Portal

Infinite Ingredient and Hazelden Betty Ford Foundation have launched the Workplace Wellbeing Portal to support craft brewery employees.Read More

Link to author biography
Human Resources Partner

Holly Haslam recently joined the Brewers Association as the Human Resources (HR) Partner. Originally from the Great Beer State of Michigan, she moved to Colorado in 2019 with her husband and dog. With a Bachelor's degree in Psychology and Substance Abuse Prevention, Education, and Treatment from Central Michigan University, she went on to pursue her Master's degree in Business Administration with an emphasis in Human Resource Management at the University of Northern Colorado. Additionally, Holly volunteers her time with the Boulder Area HR Association (BAHRA) as their Vice President of Programming. With experience introducing HR functions, employee engagement initiatives, and training and advancement programs to companies, she specializes in helping small organizations build systems that aid in employee professional development and retention. Holly utilizes the insight and experience she has gained working within small organizations to equip breweries with the knowledge and resources needed to take care of their most valuable assets—their people!

See Holly Haslam's Articles

Seven Ways to Use Social Media to Reach New Customers: Part II beer drinkers enjoying brewery taproom

Seven Ways to Use Social Media to Reach New Customers: Part II

In this post, we discuss ways to effectively express your brand voice, target new audiences with psychographic segmentation, make the most out of captions and hashtags, and get your team engaged in social media messaging.Read More

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Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles

Seven Ways to Use Social Media to Reach New Customers: Part I patrons at taproom bar

Seven Ways to Use Social Media to Reach New Customers: Part I

Learn how small producers and craft beer businesses can use one of the most cost-effective tools—social media—to reach new customers. Read More

Link to author biography
Brewers Association

The Marketing and Communications Subcommittee advises the Brewers Association and its membership on inclusive marketing and communication practices. It works to amplify the voices and experiences of underrepresented populations and engage in inclusive storytelling about the craft brewing community.

See Marketing and Communications Subcommittee's Articles

Increasing Your Employee Value Proposition Without Spending Extra Money smiling man carrying bucket in a brewhouse

Increasing Your Employee Value Proposition Without Spending Extra Money

Adding employees to your company roster is an excellent, and free, way to strengthen your employee value proposition.Read More

Link to author biography
Human Resources Partner

Holly Haslam recently joined the Brewers Association as the Human Resources (HR) Partner. Originally from the Great Beer State of Michigan, she moved to Colorado in 2019 with her husband and dog. With a Bachelor's degree in Psychology and Substance Abuse Prevention, Education, and Treatment from Central Michigan University, she went on to pursue her Master's degree in Business Administration with an emphasis in Human Resource Management at the University of Northern Colorado. Additionally, Holly volunteers her time with the Boulder Area HR Association (BAHRA) as their Vice President of Programming. With experience introducing HR functions, employee engagement initiatives, and training and advancement programs to companies, she specializes in helping small organizations build systems that aid in employee professional development and retention. Holly utilizes the insight and experience she has gained working within small organizations to equip breweries with the knowledge and resources needed to take care of their most valuable assets—their people!

See Holly Haslam's Articles
Displaying results 11-20 of 398
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