We all want to contribute to positive outcomes with our businesses, but often it can be unclear or even overwhelming for brewers to understand where to focus. Should we start by monitoring and reducing carbon, focusing on water and wastewater treatment, working with suppliers on recycling, giving back to our community, caring for our employees, or something else? How do we balance a commitment of time and cost to sustainability and community projects? And in this world of greenwashing, how do we talk about and share our initiatives without being criticized?

In this seminar, we explore the key impact points of our industry and therefore, the areas we are uniquely positioned to influence.

The seminar discusses the six “impact models” available to brewers, including:

• Sustainable Manufacturing
• Impactful Products
• Ethical Supply Chains
• Employee Inclusion and Development
• Community Support and Charitable Giving
• Advocacy and Education

We benchmark what best practice looks like in each of these areas and show specific examples for each. We then outline how brewers can develop or evolve their sustainability and impact strategy, including setting goals, creating action plans, allocating resources, monitoring, measuring, reporting, and continuously improving.

Learning Objectives

• Explore the range of impact models available to brewers
• Discuss how to create a tangible impact strategy
• Learn how to communicate impact with authenticity and avoid greenwashing